Adapting for the future within the art world.
Galleries are businesses that have always been very driven by the physical
presence of the customer, because of the way art is traditionally showcased and
experienced. Due to the pandemic, a gallery's sustainable business model has been
required to shift. At Insofar, we were part of this adaptation to going online, by
taking photographs of all their artworks, ensuring the client will have a reliable
portrayal of their product through the screen. Accurately capturing texture, detail
and size was crucial to showcasing Insofar's expansive curation and translating it
into the digital world. This adaptation has enabled them to communicate with their
customers in a modern, facilitated, and sustainable way.
