Adapting for the future within the art world.
Galleries are businesses that have always been very driven by the physical presence of the customer, because of the way art is traditionally showcased and experienced. Due to the pandemic, a gallery's sustainable business model has been required to shift. At Insofar, we were part of this adaptation to going online, by taking photographs of all their artworks, ensuring the client will have a reliable portrayal of their product through the screen. Accurately capturing texture, detail and size was crucial to showcasing Insofar's expansive curation and translating it into the digital world. This adaptation has enabled them to communicate with their customers in a modern, facilitated, and sustainable way.